🚀 DISRUPTING FOOD DELIVERY IN INDIA

DELIVER FAST.
CHARGE NOTHING.

India's first zero-fee food delivery platform. Same restaurant food, actual restaurant prices. No hidden charges.

₹0
Delivery Fee
₹0
Platform Fee
₹0
Hidden Charges
₹72B
Market Size
01 — MARKET OPPORTUNITY

A MASSIVE UNTAPPED MARKET

India's food delivery market is booming, but customers are frustrated.

75% Growth

₹72 Billion Market

Expected to reach ₹265B by 2034 with 17% CAGR

351M

Users by 2029

18% penetration rate

3.5M

Daily Orders

Across India currently

500K+

Restaurants

Partner restaurants in India

₹425

Avg Order Value

Growing 5% annually

02 — HOW IT WORKS

SIMPLE FOR EVERYONE

Three simple steps to order food at actual prices.

1

Browse & Order

Customer searches restaurants, sees actual menu prices with zero extra fees

2

Restaurant Prepares

Restaurant receives order, prepares food, marks ready for pickup

3

Fast Delivery

Rider picks up and delivers. Customer pays only food cost. Done!

💰
Restaurant pays 15-20% commission That's how we make money — not from customers
03 — THE PROBLEM

FOOD DELIVERY HAS BECOME A RIP-OFF

Customers pay ₹46 extra per dish. That's ₹12,000/year wasted on fees.

💸

Platform Fee Surge

Swiggy & Zomato increased platform fees by 400% — from ₹2 to ₹10 in just one year.

+400%
🌧️

Rain Tax & Surge Pricing

Bad weather? Pay extra. Peak hours? Pay extra. Even premium subscribers now pay rain fees.

₹15-35
📦

Hidden Charges Stack Up

Delivery fee, handling fee, packaging fee, small cart fee — charges multiply at checkout.

₹45-100+
🏪

Restaurants Squeezed

25-35% commission rates force restaurants to either raise prices or lose money.

25-35%
😤

Customer Frustration

21,000+ complaints filed. High fees are the #1 reason customers abandon carts.

21,000+
🚫

Data Hostage

Restaurants can't access their own customer data. Platform controls the relationship.

0%
04 — THE SOLUTION

THE CHEETAH DIFFERENCE

Customers pay what restaurants charge. Nothing more.

ZERO FEES FOR CUSTOMERS

We flip the model. Customers pay exactly what restaurants charge. We make money from restaurants, not customers. Restaurants get more orders, customers save money. Everyone wins.

  • Zero delivery charges — Distance doesn't matter
  • Zero platform fees — No sneaky additions
  • Zero surge pricing — Rain or shine, same price
  • Restaurant data access — Own your customers
  • 15-20% commission — 40% less than competitors
Fee Type Swiggy Zomato Cheetah
Platform Fee ₹11.80 ₹11.80 ₹0
Delivery Charge ₹20-45 ₹20-45 ₹0
Surge/Rain Fee ₹15-35 ₹15-35 ₹0
Packaging ₹2-15 ₹2-15 ₹0
Total Extra ₹45-100+ ₹45-100+ ₹0
05 — BUSINESS MODEL

SIMPLE & SUSTAINABLE REVENUE

Restaurants pay a flat commission. No hidden fees.

15%
Commission Rate

Small Restaurants

Local eateries, cloud kitchens, new partners getting started.

Revenue per ₹425 order ₹63.75
20%
Commission Rate

Premium Partners

High-volume chains wanting priority support.

Revenue per ₹425 order ₹85.00
06 — PLATFORM

THREE APPS, ONE ECOSYSTEM

Complete digital infrastructure for all stakeholders.

📱

Customer App

Order food with zero fees

  • Location-based restaurant discovery
  • Real-time GPS order tracking
  • UPI, cards, wallets, COD payments
  • In-app chat with delivery partner
  • Ratings & photo reviews
  • One-click reorder from history
🍽️

Restaurant App

Manage orders & menu

  • Real-time order notifications
  • Menu management dashboard
  • Item availability toggle
  • "Food Ready" status updates
  • Revenue & analytics reports
  • Customer data & insights
⚙️

Admin Dashboard

Platform operations center

  • Live order monitoring
  • Delivery partner GPS tracking
  • Restaurant onboarding workflow
  • Commission & pricing controls
  • Fraud detection system
  • Financial reports & payouts
07 — UNIT ECONOMICS

THE NUMBERS WORK

1,000 Riders × 25 Orders/Day = 25,000 Daily Orders

PER ORDER BREAKDOWN

Commission Revenue (17.5%)
+₹74.38
Rider Payment
-₹30.00
Net Revenue Per Order
+₹44.38

MONTHLY PROJECTION

₹3.33 Cr

7,50,000 orders × ₹44.38 net revenue

Rider Fleet Capacity

Riders at launch 1,000
Orders per rider/day 25
Daily orders 25,000
Monthly orders 7,50,000
Per delivery payment ₹30
08 — ROADMAP

FROM KARNATAKA TO INDIA

Density-first expansion strategy.

1

Bangalore Pilot

Months 1-6

Launch with 1,000 riders in high-density restaurant zones.

500
Restaurants
25K
Daily Orders
2

Karnataka Expansion

Months 7-12

Scale to Mysore, Mangalore, Hubli. Positive contribution margin.

2K
Restaurants
50K
Daily Orders
3

South India Scale

Year 2

Enter Chennai, Hyderabad, Kochi. Build subscription program.

10K
Restaurants
200K
Daily Orders
4

Pan-India

Year 3-4

National rollout across metros and Tier-2 cities.

50K+
Restaurants
1M+
Daily Orders
09 — WHY NOW

PERFECT TIMING

The market conditions have never been better for disruption.

Fee Fatigue

400% platform fee increase in 1 year. Customers are actively seeking alternatives.

Restaurant Revolt

NRAI protests, CCI complaints, boycotts. Restaurants want better partners.

Digital Adoption

UPI at 10B+ monthly transactions. India is ready for seamless payments.

Proven Models

ONDC, Rapido, WAAYU showing alternative models work. Path is validated.

10 — TARGET AUDIENCE

WHO WE SERVE

Three stakeholders, one winning platform.

Customers

Price-conscious urban Indians tired of hidden fees

18-45 Age Group
₹12K Annual Savings
  • Families ordering weekly
  • Office lunch orders
  • Students on budget

Riders

Delivery partners seeking fair pay and respect

₹750 Daily Earning
25 Orders/Day
  • Fair per-order pay
  • No harsh penalties
  • Insurance coverage
11 — COMPETITIVE EDGE

WHY WE WIN

Clear advantages over existing players.

Swiggy
25-35%
Zomato
25-30%
Cheetah
15-20%

Restaurant Commission Comparison

Zero Customer Fees

No platform fee, delivery charge, or surge pricing

Lower Restaurant Commission

40% less than competitors means more profit for partners

Customer Data Sharing

Restaurants own their customer relationships

Transparent Pricing

What you see is what you pay. Always.

12 — FUNDING

INVESTMENT ASK

Seed round to launch and prove the model in Karnataka.

10-15 Cr

Seed Round

Use of Funds

Tech Development 40%
Operations & Riders 30%
Marketing & Growth 20%
Team & Admin 10%

12-Month Milestones

🚀
500+
Restaurant Partners
📦
25K
Daily Orders
🏍️
1,000
Active Riders
💰
₹3.3Cr
Monthly Revenue

READY TO DISRUPT FOOD DELIVERY?

Cheetah brings fairness back to food ordering. For customers. For restaurants. For riders.

View Full Business Plan Download Pitch Deck